![]() ![]() The Oregon Coastal Lodge feels like he needs some relationship coaching (‘ I might have a rocky exterior, but I’ve got soft pillows and breakfast on the house ’.) SOFT PILLOWS AND BREAKFAST ON THE HOUSE?! My guy! Come onnn! Is that the best you got?! You’re SO MUCH MORE THAN THAT! Thirdly – I notice I’m now thinking ‘ I wonder what the next one will sound like? ’ The game is afoot! The repeating pattern has been established and there’s always pleasure in seeing how the variations work.īut! Sadly, the rest of the gang aren’t nearly as good. (An AirBnB would presumably be much more ‘ So yeah, I’m someone’s second home, let yourself in, I’m busy gouging out the soul of this historic neighbourhood, leave a review or else. This is, after all, the superpower that hotels can draw on. ![]() Secondly, I’m struck by how strongly that vibe of 'proud to be at your service' comes across. It's quietly doing a lot of the heavy lifting. It enables the hotels to talk about themselves while keeping the focus on us, the guests. It’s £49.ģ structure that's working hard here. It’s for copywriters, brand folk, strategists, consultants, in-house writers… anyone who’d like to sharpen how they think and talk about tone of voice. I’ve created a short 40-minute video course called ‘ Say Hello to the 11 Primary Voices’. Because I am a) bad at taking praise, and b) quite slow on the uptake, it only recently dawned on me that I could make that bit available on its own! More and more people have been telling me that just this ‘mental model’ alone is super-useful. □ A super-helpful way of thinking about tone of voiceĪs you might know, a while ago I created Voicebox – a complete method for creating different tones of voice for brands, projects, products, or whatever else you might need them for.Īt the heart of Voicebox is the idea of the ‘ 11 Primary Voices ’ – the foundational distinctive tones – the Firestarter, the Straight-Talker, the Energizer etc – that you can mix and match into an infinite variety of voices. ![]()
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